eCommerce & Content Manager

Brand Story

This luxury designer is reputed for their extreme luxury and comittment to hand-crafted, meticulously finished pieces. Each unique piece in their collections of fine jewellery, eyewear, and knitwear hold a melange of references to visual arts and architecture, style and design.

Role Overview

UMENCO is recruiting an eCommerce & Content Manager to join a luxury designer brand, known for its extreme luxury and hand-crafted, meticulously finished pieces.

In this newly introduced role, the eCommerce & Content Manager will be responsible for leading, operating, and optimising the brand’s online store to meet and exceed revenue targets, brand awareness, and customer experience.

They will work to manage all website updates including but not limited to: product uploads; descriptions; SEO titles; marking sold-out items, and owning all homepage merchandising.

They will also lead and facilitate the growth of the online customer database, including acquisition strategies and a VIP customer program to increase retention.

The responsibilities of the eCommerce & Content Manager also extend to managing all online orders and stock inventory via cloud-based software; managing all ‘drop ship’ orders placed via approved partner websites; reviewing and improving 3PL processes; packing online orders, and managing customer service to ensure prompt and positive customer relations.

The eCommerce & Content Manager will work closely with the brand’s management team and Founder to align the digital strategy with company objectives and product seasonality to ensure that website content is aligned, timely, and engaging.

They will also oversee and align all digital communications including website and social media, weekly eDMs, automated flows, and promotions for online customers.

The eCommerce Manager will also collaborate with web development agencies to maintain and develop the brand’s website to deliver a functional and progressive online experience through UX, eCommerce initiatives, and online marketing tactics.

The successful eCommerce Manager will consistently report on weekly sales, website traffic, customer engagement, and conversion, and will implement weekly strategies to meet monthly and yearly growth targets. They will also work closely with external consultants to budget, plan, execute and report on paid advertising on social media and digital platforms, including Facebook, Instagram, and Google. In doing so, they will monitor and optimise Google ad-word spend and SEO.

The talent we seek will be results-driven and able to grow revenue well beyond the brand’s current sales.

They will have eCommerce or digital marketing experience in a retail business; a robust understanding of luxury fashion; possess skills across Shopify Plus and/or Shopify, Google Analytics, and Klaviyo; have proven experience in optimising online sales and digital channels, with a sharp awareness of industry trends and digital innovation.

Our ideal talent will be highly organised, sales-driven, analytical, and detail-oriented, with the ability to self-manage, show initiative, and effectively meet deadlines.

They will have an aptitude for communication with stakeholders of every description, and will demonstrate a commitment to constantly improving customer experience in all areas relating to the online store.


Melbourne, Australia


Are you the right person for this role? To confidentially apply, please send us a message and include your curriculum vitae and portfolio if relevant.