Fashion Content Writer

Brand Story

This iconic Australian womenswear brand is known for its artisanal sensibilities and design innovation.

Role Overview

UMENCO is recruiting a creative and articulate Fashion Content Writer to join an influential Australian RTW brand.

In this dynamic role, the Fashion Content Writer will develop and write compelling product storytelling and seasonal narratives for key products, collections, and content pillars; review and approve the usage of messaging across key communication channels (email, social, digital), and work collaboratively with the marketing, retail, and eCommerce teams to ensure copy is consistently accurate and informative.

They will be able to position seasonal messaging with a fluency that balances imaginative storytelling and intelligible, visual apparel descriptions, and will integrate a technical vocabulary into the brand’s tone of voice to ensure the brand is at the forefront of industry vernacular. 

The Fashion Content Writer will also craft detailed product descriptions that elevate the online shopping experience, improve conversion/sales, and optimize for natural search, as well as attending seasonal brief-ins and reviewing seasonal merchandise plans, alongside product naming hierarchies, to produce seasonal naming ideas for apparel and accessories in line with SEO requirements.

Their responsibilities also extend to the creation of product ‘how tos’, and the creation of a central, web copy deck and style guide and implementing a departmental copywriting process.

Alongside this, they will write and maintain homepage copy for all brand sites and create compelling promotional copy for sale promotions alongside the Marketing Manager, and will work with the Digital Marketing Manager, Editorial Consultant, and PR & Projects Manager to plan seasonal content for the brand’s editorial platform.

The talent we seek will present with at least two years experience in a similar copywriting role, and will hold exceptional interpersonal and communication abilities, with demonstratable time management and organisation skills.

Our ideal talent will have a thorough knowledge of SEO copy best practices and will exemplify industry-level standards in their current body of work.

They will have the inherent ability to adhere to tone-of-voice guidelines, as well as being able to modulate their tone of voice to suit the function or brand.

The Fashion Content Writer will hold a superior level of accuracy and attention to detail and will have proven experience in creating highly engaging content, suitable for specific target audiences.

Alongside this, they will be able to employ global-scale thinking, keeping the brand’s consumers and commercial objectives in mind across all the content they produce.


Sydney, Australia


To confidentially explore this opportunity, please reach out to Angela and the UMENCO team at