General Manager of E-commerce

UMENCO is recruiting a General Manager of E-commerce for a contemporary international brand. With a cult celebrity following, the brand delivers a curated collection of bold statement styles and trans-seasonal wardrobe essentials.

Brand Story


UMENCO is recruiting a General Manager of E-commerce for a contemporary international brand. With a cult celebrity following, the brand delivers a curated collection of bold statement styles and trans-seasonal wardrobe essentials.

Role Overview


The General Manager of E-commerce is responsible for the end to end performance of the e-commerce business, including developing and implementing the online strategy and accelerating growth on a global scale. You will lead the team to deliver a first-class customer experience across all channels with a strong focus on customer acquisition, engagement and conversion. A key member of the senior leadership team, you are a visionary that can maximise opportunities through marketing and innovation to deliver targets.

Reporting to the CEO, you will work collaboratively across the business to develop and implement online and digital marketing strategies that will propel the brand forward and leverage growth opportunities in the international market.

You will be responsible for ensuring a flawless customer experience across desktop and mobile, leading the E-commerce, Software Development and Customer Care teams to deliver best practice performance across the platforms. You will own and drive the E-commerce technology roadmap, curate and manage the pipeline of innovative ideas including app development, bespoke customer experiences and loyalty & subscription programs, as well as develop and maintain strategic vendor relationships and partnerships.

The ideal candidate is a multi-tasker with multi-stakeholder management abilities. Energetic, self-motivated and results-driven with excellent communication skills and a willingness to engage effectively across the business. Experience in developing, leading and motivating a team is essential. Experience in international e-commerce highly regarded. Natural curiosity to analyse and improve, with a proven track record of meeting and exceeding targets. At least 10 years of experience in an executive E-commerce management role. Must have proven experience with Google Analytics, developing insights from data and responding accordingly to improve the customer experience continually. Technical knowledge and understanding of E-commerce platforms and plugins. Experience in driving cost-efficient conversions through digital media, including SEM, SEO, remarketing and affiliate marketing. Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritise and deliver high impact initiatives.

Location


Los Angeles, USA

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