Marketing Manager

Brand Story


Kirstin Ash is an Australian jewellery brand is recognised for its modern statement pieces, intricate essentials and comittment to quality.

Role Overview


UMENCO is recruiting a digitally-literate Marketing Manager to join the team at Kirstin Ash: an established Australian jewellery brand that values quality and design integrity.

In this role, the Marketing Manager will lead and implement a multi-channel marketing strategy and marketing calendar, with the primary objective of driving growth, optimising both paid and owned channels and devising techniques to engage, excite and convert.

They will manage the development and effectiveness of all brand websites, marketplace platforms and will work collaboratively with business leadership to identify and propose emerging technologies to optimise user experience across all platforms.

The Marketing Manager will work in unison with the wider marketing team to build storytelling, seed key messages and implement overarching campaigns to drive the salience of the brand.

They will analyse key insights to determine overarching success of strategies, reviewing data, user behaviour and industry changes to adapt and derive actionable insights.

The talent we seek will present with five years of experience in a similar role, leading the eCommerce and marketing strategy of a creative, fashion or lifestyle brand.

They will be digitally literate, with proven experience optimising channels, pulling levers, and devising strategy to drive the highest ROI while preserving brand integrity. Their systems expertise will extend across Shopify, Kaviyo, Facebook Business Manager, as well as Google Ads and Google Analytics.

Furthermore, the successful Marketing Manager will be a data-led and results driven individual, with a deep understanding of customer insights and strong analytical skills that will see them discern and adapt strategies in ways that are significant and insightful.

In all that they do, they will demonstrate an understanding of, and ability to interpret the essence of the brand, its creative handwriting and its singular tone of voice. 

Location


Sydney, Australia

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Are you the right person for this role? To confidentially apply, please send us a message and include your curriculum vitae and portfolio.

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