PR Manager

Brand Story

This noted womenswear label is recognised globally for its distinct feminine design sensibilities and contemporary collections that emphasise fit and form. With a 21-year legacy, the female-founded brand has firmly established itself in the canon of Australian fashion design.

Role Overview

UMENCO is recruiting with the opportunity to join an internationally renowned, Australian womenswear brand as PR Manager.

In this senior role, the PR Manager will lead, develop and drive the implementation of an innovative global PR + VIP strategy, with the objective of maximising revenue, product sell-through, and building brand recognition at a global level.

The PR Manager will be accountable to amplify relationships while fostering a strong industry network that will build the brand’s awareness on a local and global scale, and continue to resonate with clients directly.

The talent we seek will oversee all PR responsibilities and manage the yearly PR calendar delivering an integrated 360-degree approach to all campaigns, collection launches, influencer, and content partnerships, as well as any retail events and seasonal activations.

In all that they do, the PR Manager will also review performance and identify opportunities to translate insights into improvements across business performance and future projects, with a focus on driving financial business targets.

Our ideal talent will present with at least five years of experience working in luxury PR and will have a proven record of leading large-scale projects and budgets.

They will have an established network with local and international industry, media, influencers, and content partners, and will hold a sound understanding and application of PR principles, with a passion for PR and media, VIP relations and communications as well as the ever-changing social and digital landscape.

Additionally, they will have outstanding verbal and written communication skills, demonstrated experience managing strategies from concept to execution, and the ability to manage high workloads, tight deadlines, and competing priorities with professionalism.


Sydney, Australia


To confidentially explore this opportunity, please reach out to Angela and the UMENCO team at