PR Manager

Brand Story

The Known Agency is a leading Australian and New Zealand fashion sales and PR agency that works in partnership with the very best emerging and established designers. With a global reach, the agency is reputed for their expertise in presenting and representing the designers to new markets.

Role Overview

UMENCO is recruiting a passionate PR Manager for an internationally renowned Australian and New Zealand fashion agency and consultancy, The Known Agency.

The Senior PR Executive will join the The Known Agency’s PR and Communications team, supporting the day-to-day activity of all client press, VIP and influencer programming, event management and client liaison.

The objective of the role is to elevate the representation of The Known Agency brands externally, with the primary responsibilities including the proactive and reactive management of media requests and opportunities; producing regular brand EDMs for key media, influencers and agents; supporting with influencer and gifting opportunities (paid and non-paid opportunities); supporting the PR Manager with brand collaborations, sponsorship initiatives, event management, and production for clients; contributing creative ideation for pitches to media and brand partners, and supporting the PR Manager and PR team across all client PR initiatives.

They will also be required to produce monthly brand reporting to highlight press mentions and social coverage, and will consistently work to identify new partnership opportunities and build targeted lists for media release dispatches.

In fulfilling their duties, the PR Manager will maximise opportunities to drive awareness and create ongoing brand success for all of the agency’s clients.

The talent we seek will present with strong communications and organisational skills, the ability to multitask, to manage competing deadlines, to work independently, and the experience to leverage relationships with media, influencers, and agents for brand exposure and opportunities.

They will be proficient in Microsoft Office Suite (Work, Excel, PowerPoint) with additional systems skills across the Adobe Creative Suite.

The PR Manager will be a creative and innovative thinker, with the ability to actively develop an articulate understanding of the agency’s fashion and lifestyle clients with a proactive and driven approach to learning. 


Sydney, Australia


To confidentially explore this opportunity, please reach out to Angela and the UMENCO team at