Store Director

UMENCO is recruiting a Store Director for a contemporary lifestyle brand, defined by its refined minimalism and sculptural sensibility.

The Store Director will play a key role in driving the brands retail and commercial performance, leading Australian retail sales in line with overall business objectives. Reporting to the CEO, this role will oversee a portfolio of stores, ensuring each location meets and exceeds financial targets while continuously identifying opportunities to enhance service, productivity, operations and sales. A strong focus on customer experience underpins the role, including the development of VIP programs, management of customer interactions and fostering a high standard of in-store presentation.

With full accountability for sales performance, the Store Director will develop both seasonal and long-term strategies tailored to each location, including localised CRM initiatives and new business opportunities. They will ensure the Store Managers and teams are aligned on budgets and KPI’s closely monitoring performance metrics such as conversion, average transaction value, uits per transaction and client acquisition. Regular reporting and analysis are central to the role, providing clear insights into performance, identifying trends, and informing forward strategy across all stores.

The role also oversees operational and financial management across the retail network, including rostering, wage control, stock management and expense oversight. It involves maintaining strong governance across all procedures, supporting stocktakes and contributing to new store opportunities through feasibility analysis and commercial planning. In parrallel, the Store Director ensure operational excellence across both front and back of house, maintaining high standards in visual merchandising, store presentation and compliance.

As a leader, the Store Director is responsible for building and developing high-performing teams, driving a culture of accountability, collaboration and excellence. This includes implementing training programs, supporting Store Managers in team development and overseeing recruitment and performance management processes. With a strong commercial mindset and deep understanding of the premium fashion landscape, the role requires an individual who can balance strategic thinking with hands-on leadership, inspiring teams to deliver exceptional customer experiences and sustained business growth.