Digital Marketing Specialist

UMENCO is recruiting a Digital Marketing Specialist for a noted Australian RTW and lifestyle brand, who are known for their refined wardrobe staples.

The Digital Marketing Specialist will be responsible for executing and optimising performance marketing and CRM initiatives to drive customer acquisition, retention and revenue growth. Working closely withe the ecommerce and creative teams, this role ensures all digital campaigns are delivered efficiently and aligned with broader commercial priorities, contributing to a cohesive and results-driven marketing approach.

The role leads the day-to-day management of paid media across Meta, Google and TikTok, overseeing campaign structure, audience targeting, bidding strategies and creative testing. With responsibility for significant media budgets, the Digital Marketing Specialist ensures effective allocation and pacing, continuously monitoring performance and implementing optimisations to improve key metrics such as ROAS, CPA and customer acquisition costs. Collaboration with the creative team is essential to develop high-performing assets and support ongoing campaign effectiveness.

Across CRM, the successful talent will manage and enhance lifecycle marketing through platforms such as Klaviyo, including welcome, abandonment and post-purchase flows. The role will involve developing segmentation strategies to improve targeting and engagement, analysing campaign performance and providing insights to refine content and drive stronger conversion outcomes.

A strong focus on data and reporting underpins the role, with responsibility for delivering regular performance insights across all digital channels. The ideal talent will bring 3-5 years of relevant experience, hands-on expertise across paid media and CRM platforms and a highly analytical, detail-orientated mindset. The Digital Marketing Specialist will be collaborative, adaptable and commercially focused with the ability to translate data into actionable strategies that deliver measurable growth while maintaining alignment with budget and performance targets.