UMENCO is seeking a Growth Marketing Specialist for a sustainable lifestyle brand who offer a conscious alternative to everyday essentials, encouraging a more mindful wardrobe.

The Growth Marketing Specialist will sit within the Digital & eCommerce team, where creativity, customer insight and data come together to drive sustainable growth. Reporting to the Digital Marketing Manager, the Growth Marketing Specialist will play a key role in delivering digital campaigns across APAC, NAM and UKEU, with a focus on growing the customer database, supporting sales targets and increasing customer lifetime value. The role brings together acquisition and retention, ensuring both are considered as part of one connected customer journey.

The Growth Marketing Specialist will own the brand’s lifecycle marketing program across Email, SMS and Loyalty, managing campaigns from planning and segmentation through to deployment, QA, reporting and optimisation. The successful talent will develop and refine automated customer journeys including welcome, post-purchase, cart abandonment and winback, while identifying opportunities to increase engagement, retention and CRM revenue.

A key part of the role will be using performance data and customer insights to continuously improve digital activity. The Growth Marketing Specialist will monitor lifecycle KPI’s including engagement, click-through, revenue contribution, database growth and retention, using A/B testing and campaign analysis to identify opportunities and inform future strategy. Alongside CRM, the successful talent will support the broader acquisition and trade agenda, helping manage the channel planner, coordinate activity across Paid Social, Paid Search and Affiliates and ensure product launches, promotions and seasonal moments are effectively amplified across digital channels.

Working collaboratively across Brand, Product, Digital and eCommerce, the Growth Marketing Specialist will help ensure customer personas, content and the online experience remain aligned with acquisition and lifecycle insights. The successful talent will contribute to competitor and market analysis, bring forward new growth opportunities and support the delivery of the GTM and trade calendar across key markets. This role is suited to a commercially minded, analytical and proactive marketer who thrives in a fast-paced environment and brings a genuine test-and-learn approach to driving meaningful, sustainable growth for the brand.